BMJ public health
Development of an educational video on family planning for migrant women: a qualitative participatory co-design study in Northern Morocco
By Khalis M, Bouaddi O, Hamidi M and 5 others.
Abstract
Introduction
Migrant populations often face poorer sexual and reproductive health outcomes, including limited uptake of contraception. Morocco has become a country of transit and destination for thousands of sub-Saharan African (SSA) migrant women. Although these women are entitled to free contraception, they encounter informational barriers such as lack of knowledge about contraceptive options and limited access to trusted and culturally fit sources of information. Drawing on participatory research and design thinking approaches, this study aimed to co-design interventions to address informational barriers limiting family planning awareness and contraceptive use among SSA migrant women in Morocco.
Methods
This participatory co-design study engaged 13 French-speaking SSA migrant women aged 18-49, recruited through a local non-governmental organisation (NGO) in Tangier, Morocco. A 1-day co-design workshop was conducted using the five-stage Design Thinking model: empathise, define, ideate, prototype and test. Participants used visual and interactive tools to propose, prioritise and shape educational interventions. The workshop session and post-feedback interviews were recorded, transcribed and analysed using rapid thematic analysis to identify intervention categories and themes.